Monster High (Franchise)

Monster High Franchise
The Monster High doll Franchise was launched July 2010, created by Garrett Sander and illustrations by Kellee Riley and Glen Hanson. The initial characters were conceptualized by both Garrett and his twin brother Darren. While shopping with girls they discovered that they were drawn to goth attire embellished with skulls and chains which served as an inspiration for the characters' style. As quoted by Kiyomi Haverly, Mattel's vice president of design, "Honestly, it was very surprising to us. We just noticed girls were into darker goth fashion." They also saw the rising interest of children into Lady Gaga and Tim Burton movies at the time of conception.

The franchise encompasses a wide range of entertainment that recreates some of the most well known monsters from horror fiction, sci-fi horror, thriller fiction, and a wide variety of myths and legends as creepy-cool high school students.

The franchise centers around the town of New Salem, recreated to mimic the home town of the Salem Witch Trials in 1692-1693. The story of this freaky fabulous school has its story told through a wide variety of media such as books, TV Specials, films, video games, and through a webseries of the titular characters.

Some of the franchises' slogans include:


 * Where [Monster High] Freaky Just Got Fabulous!" (2010–2011)
 * "Be yourself, be unique, be a monster!" (2011–2016)
 * "How Do You Boo? Be Out Of The Ordinary!" (2016–present)